All though I don't use Twitter for marketing, many of these tips could be used or implemented in some form towards training.
Presented by Tara Hunt, @missrogue
Http://www.horsepigcow.com
Http://www.buyoshphere.com
Smart ways to use social media throughout your business
1. Reward customers for sharing
2. Help customers make better decisions
3. Get customers involved in making better products.
4. Customer centric partnerships
5. Amazing customer service
1. Rewarding customers
Star wood - foursquare gives extra point s for checking in and notifies desk you are there
Chilis - gives discounts and free appetizer to 3 or more
Discounts if you are the mayor of a location
Some tools allow you to see who is tweeting in any specific area. You can then look to see what type of customers are in the area, what do they like and want and tailor what you can supply to their needs.
2. Some stores allow you to check in, scan items around the store and coupons are sent to your device. Others are connecting though social media to find some products and/or send you to where you can find similar ones you are looking for.
Foodspotting allows you to rake pictures of food within restaurant and allow you too see the food in conjunction to what is on the menu.
3. Crowd sourcing to help make better products.
Examples - fluvogs. People submit shoe designs. Customers build and improve upon them, the best become real products.
Netflix prize - a community of members that did a "you like this movie then you might like this one too"
ModCloth - offer customers to be the virtual fashion buyers for the company. It also allowed these new "buyers". The option to buy the products early.
4. Customer centric partnerships
RunKeeper Store - out doing Nike
Found various health tools that many of their customers liked and worked with other tools to come together with one product for the customers to use.
5. Amazing customer service
Example - AirBnB's
Rent out your house when traveling.
2 million bookings without incident (but 1 bad one happened recently). But they created a hold trust centre, tighter measures now in who rents, added insurance. Got feed back from customers immediately and added in the trust center based on their feedback.
STEAL THESE IDEAS
Partner with other stores. Create a a scavenger hunt - example Montreal Tourism
(tool- gowalla, scvngr [challenges, treks, rewards])
Create a Foursquare brand page
Http://aboutfoursquare.com/foursquare.com
Examples - lululemon's foursquare page
Create a photobooth/instagram
Set up a spot where they can take a picture of them selves and send it out. On a certain display. Around a particular product.
Give free wifi
Give it out free, but encourage checking in. Gives you the option to interact with the customer afterwards to ask how their experiences was.
QR codes
QR code easter egg hunt. Directs person to somewhere (URL often)
Wednesday, 10 August, 2011
Thursday, 4 August, 2011
Is Scoop.it worth it?
I got my hands on a Scoop.it beta account and set up a few topics to be "curated" (as they word it). I have a few questions though.
It appears to me that it is a little more robust in it's information from Paper.li, in that it pulls information sources from more than just Twitter. It, in fact, allows you to pull from Google News, Blogs, Videos, Twitter, RSS Feeds, Youtube, Digg.
It also not only pulls from all these sources, but it also allows you as the curator to choose which of the items, it finds, to publish. So in this respect more info is posted to your Scoop than your Paper, however there is more work involved for the curator. Paper.li posts automatically and distributes via Twitter for you.
The fact that it uses the word CURATE on the dashboard of the manager of any particular Scoop I think is what gets to me. Sure I'm curating relevant items for the day, however there does not appear to be any historical view for the topic. So I'm confused by content curation. I for some reason thought that curating meant collecting, sharing, and archiving. I appear to be wrong.
I found this useful article "What is Content Curation? And how it’s useful to you and your network", by Michael Gass, that doesn't mention archiving at all, so I suppose it is not a part of curating. Maybe I'm just wishfully thinking that by collecting and distributing that I am also tracking for later use. Oh well.
I'd be happy to hear your thoughts on this topic.Do you want and need another resource to look at for content curation?
UPDATE....So I have just myself followed several topics in Scoop.it. I then added the feed for the over all pages I follow to my Google Reader. I also now am using Zite more often too read all these feeds. So in fact, I suppose having another feed for info is fine. One more place that collects the stuff I want to know about....great, bring it on. I don't need sleep...I read.
It appears to me that it is a little more robust in it's information from Paper.li, in that it pulls information sources from more than just Twitter. It, in fact, allows you to pull from Google News, Blogs, Videos, Twitter, RSS Feeds, Youtube, Digg.
It also not only pulls from all these sources, but it also allows you as the curator to choose which of the items, it finds, to publish. So in this respect more info is posted to your Scoop than your Paper, however there is more work involved for the curator. Paper.li posts automatically and distributes via Twitter for you.
The fact that it uses the word CURATE on the dashboard of the manager of any particular Scoop I think is what gets to me. Sure I'm curating relevant items for the day, however there does not appear to be any historical view for the topic. So I'm confused by content curation. I for some reason thought that curating meant collecting, sharing, and archiving. I appear to be wrong.
I found this useful article "What is Content Curation? And how it’s useful to you and your network", by Michael Gass, that doesn't mention archiving at all, so I suppose it is not a part of curating. Maybe I'm just wishfully thinking that by collecting and distributing that I am also tracking for later use. Oh well.
I'd be happy to hear your thoughts on this topic.Do you want and need another resource to look at for content curation?
UPDATE....So I have just myself followed several topics in Scoop.it. I then added the feed for the over all pages I follow to my Google Reader. I also now am using Zite more often too read all these feeds. So in fact, I suppose having another feed for info is fine. One more place that collects the stuff I want to know about....great, bring it on. I don't need sleep...I read.
Tuesday, 2 August, 2011
How to Create Slides that Don't Suck
Notes from Sonic Foundry's webinar - Aug. 2, 2011
Webinar link to rewatch -
How to Create Slides that Don't Suck
Webinar link to rewatch -
How to Create Slides that Don't Suck
Subscribe to:
Posts (Atom)
Posts
